RETO CompanyGame 2026
Where talent becomes real decisions
The RETO CompanyGame 2026 is not just a competition. It is a global experience where students step away from theoretical learning... to start making decisions like real managers.
This edition has set a participation record, forming an international community of:
An environment where every decision counts, every strategy impacts, and every result teaches.
An international experience connecting talent
Students from Europe, America, and Asia have competed in a simulated business environment, facing the same challenges they will encounter in their professional future.
Learning by doing: the key to the RETO
During the competition, teams managed their own virtual company, making decisions in key areas such as strategy, marketing, operations, and finance. All this in dynamic and competitive markets that evolve with each round.
The result: an experience that develops key competencies such as:
Strategic Thinking
Decision Making under Pressure
Teamwork
Global Business Vision
Adaptation to Change
Universities committed to educational innovation
In this edition, highly prestigious academic institutions have participated, notably highlighting:
Institutions that share a vision: training students prepared for professional reality.
Much more than a competition
The RETO CompanyGame culminates in a Final Gala where the best teams are recognized, but the true value lies in the process:
- Learning by making real decisions
- Competing with international teams
- Developing skills that make a difference
Training the future today
The RETO CompanyGame continues to grow as a platform connecting education, business, and technology.
Because learning is not just about knowing…
but knowing how to decide.
Champion of the RETO 2026 Winners
The Champion of the RETO phase brought together the best classified teams across the different categories of the RETO CompanyGame 2026. In this international final, students competed using the Global Management simulator, managing the global expansion of their company in an advanced and changing environment.
Universidad La Salle Oaxaca
(Mexico)
Students:
• Caterin Guadalupe de la Rosa Peralta
• Daniela Martínez Ricardez
• Keila López Rojo
Coordinator:
• Adriana Denisse Canseco González
Universidad de Nariño
(Colombia)
Students:
• Andrés Felipe Obando Castillo
• Mónica Lizeth Ordoñez Muñoz
• Deysi Ruby Arciniegas Revelo
Coordinator:
• Alvaro Lemus Casadiego
Universidad Loyola Andalucía
(Spain)
Students:
• Elena Ariza Molina
• Lucía Martínez Fernández
• Sebastián de Lara Pérez Esparza
Coordinator:
• Antonio Barral Rivada
Outstanding Universities
We also recognize the great performance of the rest of the universities that make up the Top 10:
Final Results by Categories
The RETO CompanyGame 2026 was developed across 6 categories: International Business, Marketing, Business Administration, Finance, Hospitality, and Banking, each with a specific simulator adapted to its theme.
Teams managed their company over 3 decision periods, facing strategic challenges in changing environments. The high level and involvement of the participants made the competition highly contested.
International Business
Simulator: BusinessGlobal
An immersive experience on the challenges of globalization and the management of technology companies with international projection.
Top 10 Teams
- FACEA LFR - Universidad de Nariño
- ULSA 5 - Universidad La Salle Oaxaca
- PANTERAS ESTRATEGA - UAM Xochimilco
- HAMKGP - Universidad de Guadalajara
- VALUEFOX - Universidad Tecnológica de Bolívar
- NEXUS FOX - Universidad Tecnológica de Bolívar
- GIO-11 - Universidad Politécnica de Madrid
- GESTION ELITE - Universidad del Valle
- BUSINESS WARRIOR - Fundación U. de Compensar
- GIO-07 - Universidad Politécnica de Madrid
Marketing
Simulator: TechCompany
Design, positioning, and commercialization of technological products in highly competitive international markets.
Top 10 Teams
- COLIBRIES - U. Mexiquense del Bicentenario
- INVINCIBLES - VESIM
- EXPERT_ITSPR - ITS Poza Rica
- PRIMEBS3 - Prime Business School
- COYOTES 7MO TIJUAN - Universidad Xochicalco
- PRIMEBS1 - Prime Business School
- THE 1600 - Universidad Internacional del Ecuador
- LOS MINIONES - U. Internacional del Ecuador
- THEONE_ITSPR - ITS Poza Rica
- INGENIOSOS - Tecnológico Nacional de México
Business Administration
Simulator: FoodCompany
Management of a dairy company from a comprehensive approach: marketing, operations, finance, and sustainability.
Top 10 Teams
- MEXICALV - Universidad del Valle de México
- CORE STRATEGISTS - Ramniranjan Jhunjhunwala College
- GRUPO TRASCENDER - UNSAAC
- EQUIPO FOOD - UNSAAC
- UNILLANOS3 - Universidad de los Llanos
- SINERGIA NORCAUCA - Universidad del Valle
- UNILLANOS15 - Universidad de los Llanos
- SUNFLOWER - LLIM
- LIDER - Universidad Antonio Nariño
- OMEGA - Universidad Antonio Nariño
Finance
Simulator: Corbatul
Economic and financial management of a textile sector company in international markets.
Top 10 Teams
- ELITE INTELLIGENT - Universidad Autónoma de Chile
- AECA –ULOYOLA - Universidad Loyola de Andalucía
- UMP FACEJ 1 - Universidad de Montemorelos
- FICO1 - UPAEP
- BUDGET3 - UPAEP
- BBA_UA - Universidad Autónoma de Chile
- PROFIT PILOTS - VESIM
- FICO2 - UPAEP
- FICO3 - UPAEP
- SAE TEAM - Universidad Veracruzana
Hospitality
Simulator: InnovaHotel
Comprehensive management of an urban hotel: services, finance, marketing, and customer experience in a competitive environment.
Top 10 Teams
- ITSSY 5 - ITS Sur del Estado de Yucatán
- TRIHOST - Universidad Pontificia Bolivariana
- FAETH 1 - Universidad Externado de Colombia
- ARTIMUS - VESIM
- 3 SIGMAS - VESIM
- CUMBRES LEOPARDO - Tecnológico Nacional de México
- FAETH 2 - Universidad Externado de Colombia
- GIRL BOSS SQUAD - ITS Guanajuato
- ULSB-SALAMANCA 1 - Universidad La Salle Bajío
- ACM TERMINALS - Universidad Pontificia Bolivariana
Banking
Simulator: BankGame
Simulation of comprehensive bank branch management: financial operations, commercial management, and team development.
Top 10 Teams
- FACULTAD.CONTA.BANK.1 - BUAP
- BANCA_UACYA1 - Universidad Autónoma de Zacatecas
- AFB1 - UPAEP
- FACULTAD.CONTA.BANK.2 - BUAP
- MNS GLOBAL NEXUS - UABC
- LOS CUYES DE W.S. - UNSAAC
- EQUIPO C3 - TEC DE MONTERREY
- MCAPITALES - Universidad Antonio Nariño
- AFB3 - UPAEP
- GODS MONSTERS - UANL FACPYA
RETO 2026 Presentation
Experience CompanyGame through our presentation video.
Categories
The RETO CompanyGame 2026 will be organized into six strategic categories.
Marketing
Management of the marketing and commercialization department of a medium-sized company.
Prizes
RETO CompanyGame 2026 Rules
Introduction
The RETO CompanyGame constitutes an exceptional opportunity for training and development in the field of business management and business administration.
With this competition, students will undergo an experience that will allow them to expand their knowledge and learn to compete.
This competition is open to all Ibero-American or Spanish-speaking universities that wish to participate.
The only requirement for participants is to be enrolled in the aforementioned universities and to be taking at least one 5th-semester subject or higher.
Categories
The RETO will be organized into six main categories:
- International Business
- Marketing
- Business Administration
- Finance
- Hospitality
- Banking
RETO Phases
The Competition will take place between the months of March and May 2026 and will consist of the following phases:
- Qualifying Phase: Participants must achieve a minimum score. Intra-university competitions are another option to qualify.
- Competition Phase: Teams will compete in the simulator corresponding to their chosen category.
- Champion of the RETO Phase: The best teams from each category will compete using a simulator to determine the Champion of the RETO 2026.
Classification Phase
Before March 15th, participants will receive a User and PASSWORD in their emails to access the simulators. In this phase, participants must compete in the InnovaTech simulator against the machine itself to become familiarized.
How to qualify?
Each team must achieve a minimum Company Value of 1200 points within a maximum of three periods. Another way to qualify is through internal 'Intra-university' competitions.
Categories Phase
In this phase, participants will use the corresponding simulator. Students must make three rounds of decisions in universes of about 6 real companies.
| 1st round | Mon 04/13/2026 before 14:59 |
| 2nd round | Sun 04/19/2026 before 14:59 |
| 3rd round | Thu 04/23/2026 before 14:59 |
| 1st round | Tue 04/14/2026 before 14:59 |
| 2nd round | Mon 04/20/2026 before 14:59 |
| 3rd round | Fri 04/24/2026 before 14:59 |
*Schedules according to Mexico City time. Dates could be modified with prior notice.
Champion of the RETO Final Phase
A dynamic similar to the Categories phase, but using a surprise simulator. Only the 8 elite teams (the best two from each category) participate. The final ranking is determined by the Company Value after 3 rounds.
Diplomas
All participants will be able to print a certificate of participation in each of the simulators used at the end of the phases (available for 3 months).
Categories Phase - Prizes for the best:
- Students: Diploma of Excellence in Business Management, issued by CompanyGame, and a special Prize.
- Professors: A special Prize to be communicated during the registration phase.
- University: 50 free licenses to use the simulators during the year 2026.
Disqualification Reasons
- Falsification of data or identity.
- Misuse of the platform.
- Failure to respect the scheduled dates.
- Participation of a student in more than one team.
- Professor's participation in decision-making.
Final Note
The organizing committee reserves the right to resolve any matter not provided for in these rules as it deems fit.
Registrations Closed
The registration period for the RETO CompanyGame 2026 via the website has ended.
info@retocompanygame.com
RETO CompanyGame 2026: Where talent and Innovation meet
The RETO CompanyGame 2026 is designed to awaken the entrepreneurial spirit of students and strengthen their management skills. During this experience, participants face real challenges, developing key competencies.
Why sponsor the RETO CompanyGame 2026?
Sponsoring the RETO CompanyGame 2026 is a unique opportunity to boost your brand, strengthen your CSR, and generate a positive impact on the training of future business leaders.
- Global exposure: Access to an audience in more than 20 countries.
- Connection with talent: Position your brand in front of young leaders.
- Strategic communication: Integrate your message into official campaigns.
- Alliance with values: Associate with innovation, sustainability, and transformation.
- Differentiation: Stand out in a globally prestigious event.
- Higher engagement: Connect with a key audience for the future.
Our Sponsors in previous editions
We thank our sponsors, promoters, and collaborators for making this event possible.
Main Sponsors
Promoters and Collaborators
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